SOCIAL MEDIA, WHAT REALLY IS IT?
Social media refers to forms of electronic
communication (as Web site for social networking and micron blogging) through
which users create online communities to share information, ideas, personal
messages and other content (as videos). -Merriam Webster
From this definition it can be deduced that social
media is an e-gathering of people who interact, share information and other
content that connects them. In lay man terms, it can be said to be an avenue
for people to meet virtually for different purposes.
The advent of social media has availed us the
opportunity to converge with people we ordinarily may not be able to meet to
share ideas and meet other purposes. It has broken down physical boundaries.
PLATFORMS
I am sure most of us who have been to one of those
crusades or revivals held on open fields would agree that one conspicuous thing
is the stage on which the ministers stand. That stage or platform like most
call it positions them to be seen and heard from afar. They help more people
notice them as they share their messages. In like manner, social media has stages or
better still 'e-stages' or platforms on which we can be seen and heard. They
help more people get to notice us and include but are not limited to Facebook, Black
Berry Messenger (BBM), Twitter, WhatsApp, Instagram, LinkedIn, etc.
With these in mind, I ask:
* What do people see when they see you on 'stage'?
*What message do your social media platforms send?
* What do people see when you 'perform' on WhatsApp,
Twitter, Instagram, and others?
* Does the message you send via your platforms line up
with what you say you do?
Never make the mistake of thinking that "It
doesn't matter since I'm not a public figure.” You may not be but I want you to realize that EVERY of your act on Social Media platforms sends a message. Every
update, post, DP, tweet, etc sends a message. People are watching. I do hope it
is noteworthy and worth a replay.
PURPOSE.
Myles Munroe wrote years back that when the purpose of
a thing is unknown, abuse is inevitable. I can't help but agree. Whatever has
graced the face of planet earth has a reason for its existence; we just may not
have figured it out. Social media is not an exception. Until you understand the
purpose of social media, you will continually abuse it.
The Purpose of social media can be placed under three
broad headings:
- Connection
- Education
- Business
i. CONNECTION
Social media helps you connect to people.
Relationships have been built and are being built on social media platforms. It
has given people the chance to connect or even renew ties with ex-classmates
and long lost friends. Social media has proven to meet this need.
ii. EDUCATION
The advent of online training programs, coaching and
online schools has made it possible for us on to learn on social media
platforms from the comfort of our homes and offices.
iii. BUSINESS
Lastly, social media meets commercial purposes.
Transactions can now be made and sealed virtually. People can now teach, sell,
buy and carry out a whole lot of commercial functions on her platforms.
If any of your activity neither falls within this
context nor is a corollary of the afro mentioned, then you are defeating its
purpose.
SOCIAL MEDIA ETIQUETTE.
Etiquette as defined by Merriam Webster is 'rules
indicating the proper and polite way to behave.' OR 'The conduct or procedure
required by good breeding or prescribed by authority to be observed in social
or official life.'
Etiquette simply means the proper way of behaving.
Therefore, social media etiquette can be said to mean the proper way of behaving
on social media platforms. It demands doing the right thing regardless of
what's trending.
Let's run down its dimensions which are social media
etiquette in...
* Display/Profile Picture
* Display/ Profile Name.
* Status/Personal messages.
* Broadcasts.
* Writing on social media.
* Relating with Contact.
DISPLAY/PROFILE PICTURE
Etiquette demands that meant to be on your DP or
profile are pictures of you or of what you say you do.
There is a reason it is called a display picture, like
I earlier wrote, pictures of you or of what you say you do should be there not
whatever you feel like putting there.
DISPLAY NAME/PROFILE NAME
I have a problem with people who just follow trends. These
days, I see emoticons and symbols replacing people's names on social media. It
makes me wonder when emoticons and symbols metamorphosed into letters.
You have a name; ensure that it is what is on your
social media platforms. Don't be one of those who bear different names on
different platforms.
WhatsApp- G.O.L.D
BBM- GoldenBabe
Facebook - Evelyn Adewale
Twitter - @hardewale
Your name is meant to be a source of identity. How do
you expect people to identify you when you have no stable name? Save the
nicknames for loved ones. Leave the
emoticons for chats.
P. S: Brand names also apply. The idea is to use a
name you want to be known for.
STATUS/PERSONAL MESSAGES
To paraphrase Steve Harris, you cannot act like a
goffer and expect to be treated as a prospect. How do you expect to be taken
serious if all you write on your status or personal message that does not
represent you well? You have to be mindful of what gets to your status. Let the
messages resonate with what you say you do. Don't bring over your personal problems to
your status or bombard your contacts every time you have an issue. Avoid
putting provocative messages on your status.
UPDATES/BROADCASTS
The broadcasts I see
on social media these days make me wonder when rational thinking became
extinct.
I wonder what makes
people think that xxx will happen to me if I don't pass x message to xx number
of people. It's very ridiculous. Choose to be different from those who do that.
Be Unique.
WRITING ON SOCIAL MEDIA
Every discipline has its etiquette. English language
inclusive and last time I checked, it demands that you write using only
dictionary approved contractions like 'don't', 'isn't', 'I'm', etc.
Faddish writing is not fashionable at all. I like to
classify it under one of the seven signs of idiocy, but seriously it doesn't
send a good message. Like I ask people, if you won't write words like 'xo',
'sup', 'bcos', 'sm1', etc on a letter why write it on social media? Write your
words in full. It doesn't and won't cost much. Don't say you are saving time.
What's the difference in time spent in writing 'xo' and 'so' or even 'cos' and
'because'? Not much.
SOCIAL MEDIA ETIQUETTE IN RELATING WITH CONTACTS.
1. MAKE COURTESY A LIFESTYLE.
Even with all the 'tushness' flying around, it's sad
to say most don't have simple courtesy.
Courtesy demands you greet people properly. Write
'Good morning', 'Good day' instead of all those 'sup', 'aufa', 'gudpm', 'morning',
'evening' and its variants.
It demands that you introduce yourself properly when
you come in contact with people - social media shouldn't negate that. I'm sure
you wouldn't meet someone in a conference and expect the person to know who you
are without proper introduction. No, you wouldn't. As it is in the physical so
it should be in the virtual. Don't send people you just got their contacts for
the first time messages like 'aufa', 'hi' or even any other message without
introducing yourself. Don't expect them to start figuring out who you are.
INTRODUCE yourself; it's not PROTOCOL like most term but SIMPLE COURTESY.
2. RESPECT PEOPLE'S
TIME AND SPACE.
One disadvantage of social media is that just about
anyone can get into your space. People just get your contacts and intrude so to
say. Thank God for the unfriend, block and delete buttons.
However, we too as its users have a part to play. We
need to learn to respect people's space and time. Here are practical tips via
which that can be done.
- Before sending messages on platforms like BBM and
WhatsApp, read the person's status. If it reads 'busy', 'in a meeting' etc
don't send, even if you must respect their space by writing something like “I’d
love to discuss an important issue with you. Do let me know when you come
online."
- Don't send people messages at every hour of the day
or even send them messages and expect immediate responses.
- Respect people's space and time. Don't send
messages at odd hours of the day, if you must see number 1 or apologise by
saying "I'm sorry for sending this by this time but I'd really like to
discuss this with you."
- When in social media groups, be mindful of this.
Respect others space. Don't initiate chats at every hour of the day.
- Respect boundaries, don't relate with people you
haven't met or built a rapport with as if you have. Do you really need to know
who that person on someone's DP is?
- People have their moments of solitude and
reflection. Don't go trying to know what a status or personal message means.
- Be a subtle 'snub'. I have a growing relationship
with great minds/my mentor and a whole lot of others. I have all either on my
WhatsApp or BBM. I don't send them messages at every hour of the day or even
daily. As a matter of fact, we chat like once in weeks. I have learn to 'snub'
them enough to value the time we do spend chatting. You get right? Don't be in people's faces all the
time. Prove yourself in your space. Don't be a virtual nuisance.
- Don't tag contacts without their permission unless
the post relates to them. Etiquette demands you gain people's consent before
tagging them.
In conclusion, realise
that your conduct on social media passes a message. People are watching. I'm
privileged to share my thoughts with you on this subject matter because a Babe
from this platform saw my WhatsApp status when I taught this on another group.
If you were to be a recruiter on social media, would
you recruit a social media user like you? Is your response in the positive? If
yes, Kudos! If no, a lot has been written, application is what is left.
I'll leave you with a little task. Write out 5 social
media etiquette you will inculcate and 5 bad ones that you will drop.
Note: People may have different reasons for which they
are on a platform but the principles are the same. WhatsApp to many is a casual
platform but a business platform to some. The same goes for the others. It's
just like a case of one man's meat being another's poison. The platform which
you consider casual could be an official one for another which is why social
media etiquette is encouraged on all social media platforms. Though the
platforms may differ the proper way of behaviour is constant. They are not
subject to the platform. I think who you would want to start a conversation
with would determine the kind of casual greeting you would employ. If you are
relating with let's say a sibling or close friend, that may be appropriate but
I'm sure you wouldn't use it for people in authority. The age grade of and
closeness with the person you would want to begin a conversation with is a
factor. Our world awaits your impact!
Written by: Okobi Maryjane. www.facebook.com/okobimaryjane;
08100059731(WhatsApp); 52C2DE37 -BBM